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When is the best time to post on Social Media

Social media has become a vital tool for businesses and individuals alike, enabling them to communicate, share content, and connect with people across the globe. One question often arises when the best time to post on social media is. While there isn't a single answer that suits every platform and audience, some general guidelines can be followed to increase the reach and engagement of your posts.

Best Time to Post on Facebook

With over 2.7 billion monthly active users, Facebook is the world's largest social media platform. According to studies, the best time to post on Facebook is between 1 pm and 4 pm on weekdays, with Thursday and Friday being the most effective days. This is because people are usually active on social media during their lunch break or after work.

According to marketing professionals, the optimal times for posting on Facebook and Instagram are similar. Typically, the most effective times for posting on Facebook across various industries are in the evening and mid-to-late afternoon, specifically between 6 PM and 9 PM and 12 PM to 3 PM. Fridays and Saturdays are the best days to post, whereas Sundays are the least effective.

Posting during the following time slots is not recommended:

  1. 6 AM to 9 AM
  2. 9 PM to 12 AM

However, it's worth noting that some industries, such as government and nonprofits, have succeeded in posting in the early morning.

Best time to Post on Instagram

Instagram is a visual-based platform that has grown to become one of the world's most popular social media platforms, with over 1 billion active users. The best time to post on Instagram is between 9 am and 11 am on weekdays, with Wednesday being the most effective day. You can also post during off-work hours, such as 7 pm to 9 pm, to reach a different audience.

As of 2022, Instagram has amassed over 2 billion users, with the majority accessing the platform via mobile devices. The most effective times to post on Instagram vary by industry but generally fall during the mid to late evening and central to late afternoon time frames. Specifically, optimal posting times include 6 pm to 9 pm, 12 pm to 3 pm, and 3 pm to 6 pm.

For Instagram, Saturday is the most favorable day to post, while Mondays are the least effective. Posting during the following time frames should be avoided:

  1. 6 am to 9 am
  2. 9 AM to 12 PM

Best Time to Post on Twitter

Twitter is an excellent platform for real-time updates, news, and customer service. The best time to post on Twitter is between 9 am and 11 am on weekdays, with Wednesday being the most effective day. Additionally, posting during off-work hours, such as 8 pm to 10 pm, can increase engagement.

Marketers say the optimal time to post on the text-based social media platform is between 9 AM and noon. Based on a survey of marketers, 23% indicated that the best time to post on the forum is between 9 AM and 12 PM, followed by 12 PM to 3 PM, and then 3 PM to 6 PM.

Like Instagram and Facebook, Friday is the most favorable day to post on the platform, with Wednesday being equally effective. On the other hand, early morning hours are the least optimal times to post, specifically between 6 AM to 9 AM.

Best time to post on LinkedIn

LinkedIn is the world's largest professional network, with over 700 million active users. The best time to post on LinkedIn is between 10 am and 12 pm on weekdays, with Tuesday, Wednesday, and Thursday being the most effective days. This is because people are often active on LinkedIn during work hours.

Overall, the best time to post on social media varies depending on the platform and the target audience. It's essential to keep track of engagement metrics such as likes, shares, and comments to determine when your audience is most active. Additionally, it's crucial to experiment with different posting times and analyze the results to find what works best for your brand. By doing so, you can improve the reach and engagement of your social media content and ultimately achieve your goals.

Around 31% of adults in the United States utilize LinkedIn to expand their professional network and showcase their career accomplishments. LinkedIn is the only social media platform that identifies weekdays as the total days to post.

It is recommended to post on LinkedIn during the following time slots: 9 AM to 12 PM, 12 PM to 3 PM, and 3 PM to 6 PM.

Regarding the best days to post on LinkedIn, Mondays are the most favorable, followed by Wednesdays and Tuesdays. Conversely, the least effective days to post are Sundays and Saturdays

Best time to post on Youtube

According to a 2022 Pew Research study, 82% of adults in the United States utilize YouTube, indicating that its reach is expanding. To maximize your reach on the platform, consider posting during the following time slots: 6 PM to 9 PM (23%), 3 PM to 6 PM (22%), and noon to 3 PM.

Regarding the best days to post on YouTube, 18% of surveyed marketers recommend Fridays, while 16% suggest Saturdays. Conversely, Tuesdays are the least effective day to post, along with early morning hours from 6 AM to 9 AM.

Furthermore, the most popular time frame for emergency services, agriculture, food and beverage, and transportation businesses is between 3 PM and 6 PM.

Conclusion

While every social network experience a surge in engagement during specific hours and days of the week, it's crucial to personalize your strategy based on your target audience. You may use this data as a reference if you don't have enough information yet.

Once you've established a regular posting schedule and gathered data, analyze it to identify when your audience is most active on the platform and which posting schedule generates the most interaction. You may notice that certain forms of content perform better when posted at specific times. For instance, posting videos in the morning and images in the late afternoon increases engagement.

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